Source: North Manchester Journal, December 16, 1909

What the Advertisers are Telling Journal Readers About

The Journal comes to its readers this week with sixteen pages--partly filled with the latest of home news, and the rest filled with fresh and up to date advertising announcements--announcements of the business men of North Manchester who talk straight, square business to the customers and prospective customers. These advertisers are men whom you know. They live in North Manchester, and the interest of the town is their interest. There is not one in the bunch who could afford to misrepresent a piece of goods to you even if they wanted to. They stand behind every assertion made in the advertising, or business talks, for after all an advertisement is nothing more than a business talk. The advertising columns of the Journal this week are representative of the business interests of North Manchester. They are worth reading, and may be the means of bringing you in touch with exactly what you want to buy. following is a brief synopsis of what the advertisements have to say:

Helm, Snorf & Co. tell of a lot of gifts that would be appreciated by either a man or woman, and invite holiday shoppers to come to their store where there are lots of goods that they do not list. They also call attention to their anniversary sale which is now going on, and at which there is an abundant opportunity to secure great bargains in the regular lines of merchandise.

Frame's hardware store makes a suggestion that will be of material help to many a man who wants not only his Christmas dinner well cooked, but the dinners for all other days in the year. This store is also headquarters for a completely new line of toys that are attracting much attention because of their novelty. Last year the demand for this grade of toys was so great that the store ran out before Christmas. This year the supply is bigger.

Hays & Urschel have a December Clean Up sale on hand besides their holiday sale, and under their motto of "Cash Does It," they are advertising values that the public appreciates. Besides the regular line of staple goods carried by this store there is a holiday department that is a peach, and that brings double joy--first to the heart of the shopper who finds what he wants at such low prices, and second to the recipient of the goods when they come as presents.

Conradt & Boots tell their holiday tale in a few words, but they are words full of good sense for those who really want to buy gifts for men that will be appreciated. They say "Bath robes, smoking jackets, hats, fur caps, men's slippers, children's leggings, mufflers, gloves, silk and Holeproof sox." This store takes a pride in showing the kind of goods that men like to have, and the purchaser of gifts for men will not go wrong there.

J.M. Jennings & Son talk to the people in honeyed words, telling of the large stock of fine candies they are offering. There is good candy at all prices at this store, and the most critical cannot help being pleased there. Besides there may be found the hundreds of other necessities in the eatable line required for a pleasant Christmas.

J.E. Crill is making his "Last Call" this week. Not that he is going out of business, but that the customer who wants pictures for Christmas must hurry to "look pleasant." The photographer has to have a little time, and he cannot wrap up the pictures for all who come in the evening before Christmas unless they came to see him before.

"If you want boots," say Ebbinghous Brothers, and then go on to tell you that whether it is boots, rubber boots, or the nicest line of fine shoes they can please you. A shoe store has lots of nice things for Christmas gifts that will aid in making the year pleasant both for the giver and the receiver.

Daniel Sheller, the old reliable red front grocer, is the Christmas candy headquarters this year. He has the sweet goods at prices that will make the buyer sweet. He is looking for the committees from the churches and the Sunday schools, and has the goods for all of them. His bakery too, is one of the long suits of the store, and will supply anything from a cookie with a hole in it to the finest wedding cake with candy hearts on top.

Norris & Freeman sing a song of pianos, and in their advertising show what a desirable Christmas present a really fine piano is. They have the really fine kind, and invite inspection. They have a plan by which any thrifty person may own a piano.

Bert Wolfe, of the Footwear Shop, gives a little list of suggestions that should bring happy thoughts to the tired Christmas shopper. He gives the description and the price of a fine line of shoe store gifts that never disappoint. There's one thing, too, about this list of descriptions--the customer may be sure that he will find the goods just exactly as they are said to be.

Stewart & Naftzger in the hardware line are telling of presents that can be used in the home, and that will be sensible and profitable to buy. They have goods for men, for women and for children that are high grade and fully warranted. A glance over their list of goods may help many a one to a wise selection of Christmas gifts.

The Humbert dry goods store is anxious to solve your gift problems for you, and from the sensible suggestions offered it would seem that this store should be able to do this well. Mr. Humbert, of this store, has always taken pride in having what the customer wanted, and this year will be no exception. Prices on a lot of goods are given, and they should convince the reader of the truth of this statement: "If you make this store your gift buying headquarters you will be able to make more and better ones." etc.

The Bonner furniture store is playing Santa Claus, but from the appearance of the advertising it would seem that it was no play, but the real thing. Furniture has long been recognized as among the most desirable Christmas presents, and the advertising writer of that popular store has told the story of what it has to offer so well that it is useless to more than call attention to the advertising.

No one wants to buy a monument for a Christmas present, but in the midst of rejoicing there is the shadow of sorrow, and at that time the North Manchester Marble company comes forward with its offerings. No one wants to ever have to patronize a store of this kind, but the time always comes when they must, and then this company stands ready to serve you ably well.

J.A. Calvert says he will "Have the usual good things for Christmas." People who know what a taste Jonas has for good things, know what this means.

Noah Naber, the Oak barber shop man, has a little business talk that leads to the Piper Heidsieck cigar, and jobbing that cigar is a part of his business.

Warner's meat market has everything that is good in meats and can fix that part of your table for the Christmas dinner, and do it admirably.

Olinger & Warvel are not talking Christmas presents this week. That is not because they do not have a fine line of cameras, cutlery and kindred articles that make the very finest of gifts, but it is because just at the present time they are turning their attention to a new line--motor cycles, and are showing the best there is to be had in that line. Conditions have changed since the first motor cycle was put on the market, and today the man who wants to get there and get there quick needs a motor cycle.

Charles T. Gribben has a line of Christmas goods and Christmas candies that cannot be excelled, he also lists some of the the finer grades of toilet articles and perfumes. His store is a good place to buy.

J.H. Mort will sell you a bushel of apples Saturday for a dollar. That ought to help make Christmas pleasant at your home, and will if you give him your order.

J.B. Williams, the old reliable druggist, who has grown up with the business, has a list of some of the very best Christmas gifts to be found in town. The same as with his drugs, reputation is a guarantee of everything sold.

Lavey's Christmas announcement takes just one page of the Journal, and is so full of goods news that probably the reader has gone over it before he has gotten to this item. Lavey's place is one of the substantial places of the town. It has the age that gives it the guarantee of excellence and the up to dateness in every particular that makes it distinctly a store of the present. This makes the 38th Christmas that this store has served the people of North Manchester.

Burdge's store is the store for everybody. It is the happy land where Santa Claus reigns supreme. So happy is the place and so big is the stock that it takes two full pages of the Journal to tell of the good things to be found there. Quality and popularity are two of the strong points of this store. "If it's new and good you will find it at Burdge's" has come to be a slogan with buyers all over this and adjoining counties.

Last week was the time that B. Oppenheim & Co's. Big Double Store told the main part of its Christmas story in a broadside covering two pages of the Journal. This week they remind the people of what they already know so well, that the "Oppenheim store is the store of quality." The proprietors of this store take a particular pride in handling only the kind of merchandise that will make friends of their customers. "Every article must be right, or we will make it right," is the statement they use in inviting trade.

There is nothing that will add more to the enjoyment of a Christmas day than a good dinner, and to have a good dinner requires a good table. That is the way Gump & Walters' furniture store reasons, and they are showing a new thing in will be the joy of all who have tables to buy, and the regret of those who bought tables of other kinds.  Besides the tables this store has all that you will need in furniture. A visit at this store will help many a doubting customer to decide right.

J.H. Butterbaugh & Son had their Christmas celebration a little bit early this year, having it all in a bunch December 11, when a big stock of buggies was sold at auction. However, they are still in the ring with a lot of goods that are well suited to the wants of Christmas buyers, and especially for those who wish to make a present to their horses--of nice warm blankets.

C.F. Smith, "Your Grocer", has a list of Christmas specials that make people sorry that Christmas comes only once a year. There are fruits and candies advertised that are right in every respect, both as to quality and price. Smith has the happy faculty of having just the kind of goods the people want when they want them, and that's why they call forty-five when they are after good things to eat.

Earle Tyler's jewelry store on East Main street, where everything is new has "Merit" for its motto. This store has some mighty good philosophy in the first paragraph of its advertisement. Read it, and it will help you to select the right kind of a Christmas present for a friend. This store has nothing but the best and newest of goods to show its customers.

It's only a little piece to your telephone, and Miles Clark's Seventh street grocery is just that close to your door, for he is prepared to take care of your orders the minute they are received, and get the goods to you as soon as you want them. Just now he is showing a big line of Christmas candies and holiday eatables. You get full value with every package that comes from Clark's place.

Rice, the picture man, in a number of readers, invites trade to his studio where the best of pictures can always be secured, and where good picture framing is done. Rice and his pictures have stood the test of years in North Manchester, and are today both as popular as ever. A picture that has Rice marked in the corner is sure to be just as good as it possibly could be. The subject is the only place where there could be any improvement.

A.G. Lautzenhiser with his implement store is not making a great display of Christmas goods in one way, but in another he is showing a line of fine buggies that will make lots of pleasant holidays somewhere. Just now he is selling them at popular prices while he is clearing his floor for a big implement opening that is to come a little later.

Ruse's restaurant is a popular place with the public because it is there that you get good things to eat. Especially for the holiday season "Andy" has laid in a very fine line of package candies and chocolates which will delight the sweet tooth of any one. Then for a good Christmas dinner with all the trimmings remember this is the place to get it.

The Fair store is not making many brags this week but next week will have a good story to tell to Christmas shoppers wanting goods in the toy and novelty line.