Source: Aurora (1940) Ad:

You don't need a College Education to ...
make a wise footwear choice. Simply specify
"FASHION SHOES"
Fashion Shoe Store

Source: Ravelings (1942) Ad:

Shoes for the Entire Family
The FASHION SHOE STORE
A Privately Owned Store
Personal Interest in Fitting
Every Foot Correctly
FREE "X-RAY" SERVICE

Source: Ravelings (1946) Ad:

SHOES
Always Specify FIT and QUALITY
X-RAY ASSURES FIT
When Used By Trained Experts
FASHION'S SERVICE
Guarantees Quality
ALWAYS Courteous Service
FASHION SHOE STORE
North Manchester, Indiana