Source: Aurora (1934) Ad:

FREEZE JEWELRY STORE
Formerly Lavey's
Graduate Watchmakers
PROMPT SERVICE
QUALITY JEWELRY
Expert Watch Repairing

Source: News-Journal, April 25, 1940

More people tell time by Bulova than any other watch. Stop in and see the newest models. --Freeze Jewelry Store.
The only authorized dealer in North Manchester for Bulova and Westfield watches is the Freeze Jewelry Store.

Source: News-Journal, May 22, 1947

Freeze Jewelry Store and Green Lantern Gift Shop
Next Door to City Hall
"It's better to shop at Freezes than to wish you had"
FOR GRADUATION GIFTS MAY WE SUGGEST:
Watches-Diamond Rings-Compacts-Bill folds-Bracelets-Pearls-Costume Jewelry-Tie Chains
Pen and Pencil Sets-Birthstone Rings-Handkerchiefs-Electric Razors

Source: Ravelings (1952) Ad:

FREEZE JEWELRY STORE
"Beside the City Hall"
Diamonds -- Watches  -- Silverware