Source: North Manchester Journal, December 25, 1913, Ad:

The Gem Theatre
Christmas Matinee From 2 P.M. to 11 P.M.
Continuous. A Two Reel Comedy.
Better than Thanksgiving Program.
Don't Fail to See It.


Source: Aurora (1929) Ad:

Gem and Strand Theatres
North Manchester, Indiana
Home of best photoplays in silent and talking.
C.M. Walters
Owner and Manager


Source: Aurora (1930) Ad:

GEM THEATRE--North Manchester
All Talking Pictures, Comedies, News Reels, and Novelties are shown.
YOUR PATRONAGE IS SOLICITED
C.M. WALTERS, Prop.