Source: Aurora (1912) Ad:

Hay's Variety Store
FOR BARGAINS
What you would pay the highest prices for in other stores we have cut down to fit your purse and sell below others.
PENINSULAR STEEL RANGES and BASE BURNERS, QUICK MEAL GASOLINE and OIL STOVES,
DRY GOODS and NOTIONS, RUGS and LINOLEUMS, GRANITE WARE, TINWARE,
SPORTING GOODS, BASEBALL GOODS and FISHING TACKLE.
GUNS and AMMUNITION, CHINA and GLASSWARE, CANDY DEPARTMENT--FRESH EVERY WEEK.
Cash Before Delivery.    Don't Ask for Credit.
HARRY HAYS