Source: Oak Leaves, October 2, 1947

For your permanent beauty, we specialize in soft natural-looking permanents.
La Vogue Beauty Salon
120½ EAST MAIN    Phone 656

Source: Ravelings (1949) Ad:

La Vogue Beauty Salon
PERMANENT WAVES
COLD WAVES
LATEST IN HAIR STYLING
THELMA JEREW       MARY JANE BROOKS
Phone 656       120 East Main Street